Indian cosmetic chain Lakme organized the Lakme Fashion Week Winter Festive 2014, started from 20th August to 24th August. A big fashion event which organized every year for last several decades where world’s most famous fashion designers showcases their latest dresses collection. Five days fashion event comprises various fashion designers collection from all over the world. This year, Pakistani fashion designers also participated in the fashion event and showcase their latest western wear collection. The name includes Zara Shahjahan, Rizwan Beyg and Sania Maskatiya.
World’s most famous and popular models participate in this fashion week to showcase designers collection. Some of the renowned names like Shilpa Shetty and Sushmita Sen were the showstoppers of fashion designer Masaba Gupta and Amit Aggarwal.
Lakme Fashion Week 2014 Designers Collection
Sponsors and Partners of Lakme Fashion Week Winter Festive 2014 are JABONG.COM, DHL, Himalayan, Nakkashi, INIFD-Inter National Institute of Fashion Design (INIFD), Reliance Jewels, Reliance Trends, Kingfisher, Weddign Affair, Reliance Footprint, Goa Nicofix, Amante, 6Degree, Palladium Hotel and Flipsydee.
CEO/Publisher at Hello Magazine Zahraa Saifullah said:
The rich traditional heritage of the Subcontinent is something that can be seen clearly in both countries’ fashion. Yet, distinct differences can be identified between Indian and Pakistani fashion, when it comes to the cuts and silhouettes, as well as the use of color and embellishments.
I love how Indians mix colors and aren’t afraid to experiment, Pakistanis are still a bit conservative and play it safe. Additionally Indians stitch the best sari blouses and there saris are exquisite. Pakistan still has the best workmanship and their embroideries are extremely intricate.
The idea of having Pakistani designers show at a platform as prestigious as Lakme fascinated Priyanka and me. IMG Reliance was also really interested in such a collaboration. We approached a few Pakistani designers with the idea. Once they were on board, we all started working on making the idea a reality!